David W. Cravens <br/><br/>
Strategic marketing management cases 

 - 6th 
 - Boston  Irwin McGraw Hill  1998 
 - xvi, 624p. 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA