Kotler, Philip <br/><br/>
Marketing management   the millennium edition 

 - London  Prentice Hall International Inc.  2000 
 - xxxii, 718p.  ill. 
<br/><br/><label>ISBN: </label>0130156841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT