The oxford textbook of marketing / 
edited by Keith Blois. 
 - New York :  Oxford University Press,  2000. 
 - xi, 658 p.  ill. 
<br/><br/><label>ISBN: </label>0198775768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / OXF