TY  - GEN
AU  - Del I. Hawkins
AU  - Roger J. Best    
AU  -  Kenneth A. Coney   
TI  - Consumer behavior :  building marketing strategy
SN  - 0256218951
U1  - 658.8342 
PY  - 1997///
CY  - Boston

PB  - McGrawHill
KW  - Management
ER  -