George E. Belch <br/><br/>
Advertising and promotion 

 - 4th 
 - Boston<br/>  Irwin McGrawHill  1998 
 - 762p, ill 
<br/><br/><label>ISBN: </label>0256218994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL