Assael, Henry  <br/><br/>
Consumer behaviour and marketing action 

 - 6th 
 - Ohio  South Western College Publishing  1998 
 - xviii, 718p  ill. 
<br/><br/><label>ISBN: </label>0538867701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS