Kotler, Philip <br/><br/>
Principles of marketing 

 - 7th 
 - New Delhi  Prentice-Hall of India Pvt. Ltd.  1997 
 - xvii, 712p.  ill. 
<br/><br/><label>ISBN: </label>8120310772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT