Wilmshurst, John <br/><br/>
The fundamentals of advertising / 
John Wilmshurst. 
 - Oxford :  Butterworth Heinemann,   1985. 
 - xiv, 267 p.  21 cm. 
<br/><br/><label>ISBN: </label>0750617845 
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIL