TY  - BOOK
AU  - McCarthy E. Jerome
AU  - Perreault, William D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0256101167
U1  - 658.8076 
PY  - 1991///
CY  - Boston
PB  - IRWIN
KW  - Marketing Management
ER  -