TY  - GEN
AU  - Choudhury, Pran
AU  - Elliott, Ricky
AU  - Toop, Alan
TI  - Successful sales promotion
SN  - 0863113044
U1  - 658.4 
PY  - 1992///
CY  - New Delhi
PB  - Orient Longman
KW  - Management
ER  -