TY  - GEN
AU  - Roger A. Kerin
AU  - Rober A. Peterson    
TI  - Strategic marketing problems:  cases and comments
SN  - 0136493025
U1  - 658.8 
PY  - 1998///
CY  - New Jercey

PB  - Printice Hall
KW  - Marketing Management
ER  -