Kotler, Philip  <br/><br/>
Marketing management :  analysis, planning, implementation and control / 
Philip Kotler. 
 - 8th ed. 
 - New Delhi :  Prentice-Hall of India,  1992. 
 - xxix, 756 p. 
<br/><br/><label>ISBN: </label>0876926847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT