V.S.Ramaswamy <br/><br/>
Marketing management  planning,Implementation and control:the indian context 

 - 2nd ed 
 - New Delhi  Macmillan India  1995 
 - 624p 
<br/><br/><label>ISBN: </label>0333924398 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM