Branding in a competitive marketplace

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Material type: Text

TextLanguage: English Language Publication details: New Delhi Sage Publication 2013 2013Description: xxxi, 229p. illISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.827 BAI (Browse shelf(Opens below))	Available	600104

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Previous	658.82 VEE Gravitational marketing : the science of attracting customers /	658.82 VEE Gravitational marketing : the science of attracting customers /	658.82 VEE Gravitational marketing : the science of attracting customers /	658.827 BAI Branding in a competitive marketplace	658.827 BUL Brand journalism /	658.827 KAP Strategic brand management : creating and sustaining brand equity long term /	658.827 LIN Brand sense : how to build poweful brands through tpuch, taste, smell sight & sound /	Next

iIncludes bibligraphical refernces and index

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