Brand positioning : strategies for competitive advantage /

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Language: English Language Publication details: 2005 New Delhi : Tata McGraw Hill Education Pvt Ltd. 2011Edition: 2nd edDescription: xiv, 297 pISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	659.01SEN (Browse shelf(Opens below))	Available	081912
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	659.01SEN (Browse shelf(Opens below))	Available	081913

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Previous	658WRI The Management of Service operations (With CD)	658WYB Stage two management science applications knowledge	658YOU 100 ideas for managing behaviour	659.01SEN Brand positioning : strategies for competitive advantage /	659.01SEN Brand positioning : strategies for competitive advantage /	659.1019SUT Advertising and the mind of the consumer	659.1042JHA The Codes of advertising fetishim and the political economy of meaning in the consumer society	Next

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