What in a brand? building brand equity through advertising

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Language: English Language Publication details: 1998 New Delhi Tata Mcgraw Hill Publishing Company Limited 1998Description: xxiii, 335pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.8343JON (Browse shelf(Opens below))	Available	066405

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