Strategic brand management : building, measuring, and managing brand equity /

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Language: English Language Publication details: 2003 New Delhi : Prentic Hall of India Pvt Ltd. 2003Edition: 2nd edDescription: ill. xxvii, 788 pISBN:

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Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Schedule Reference Books	Main Library Ground Floor - Scheduled Reference Section	Schedule Reference Collection	658.8343KEL (Browse shelf(Opens below))	Available			049466
Permanent Reference Books	Main Library Upper Floor - Reference Section	Reference Collection	658.8343KEL (Browse shelf(Opens below))	Not for loan			049467
Schedule Reference Books	Main Library Ground Floor - Scheduled Reference Section	Schedule Reference Collection	658.8343KEL (Browse shelf(Opens below))	Available			049468
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.827KEL (Browse shelf(Opens below))	Available			049731
Lending Book	Main Library Ground Floor	Lending Collection	658.827KEL (Browse shelf(Opens below))	Checked out	. ;	26/02/2021	065057
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.827KEL (Browse shelf(Opens below))	Available			067427

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Previous	658.81STI Sales management : decisions, strategies and cases /	658.81VIE Pride and style in selling ideas, serrvices & products	658.827KEL Strategic Brand Management Building, Measuring, and Managing Brand Equity	658.827KEL Strategic brand management : building, measuring, and managing brand equity /	658.82ACE Promotional practice 1998-99	658.8342HAW Consumer behavior building marketing strategy	658.8432SCH Consumer behaviour	Next

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