Strategic brand management : building, measuring, and managing brand equity /

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Language: English Language Publication details: 2003 New Delhi : Prentic Hall of India Pvt Ltd. 2003Edition: 2nd edDescription: ill. xxvii, 788 pISBN:

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Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Schedule Reference Books	Main Library Ground Floor - Scheduled Reference Section	Schedule Reference Collection	658.8343KEL (Browse shelf(Opens below))	Available			049466
Permanent Reference Books	Main Library Upper Floor - Reference Section	Reference Collection	658.8343KEL (Browse shelf(Opens below))	Not for loan			049467
Schedule Reference Books	Main Library Ground Floor - Scheduled Reference Section	Schedule Reference Collection	658.8343KEL (Browse shelf(Opens below))	Available			049468
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.827KEL (Browse shelf(Opens below))	Available			049731
Lending Book	Main Library Ground Floor	Lending Collection	658.827KEL (Browse shelf(Opens below))	Checked out	. ;	26/02/2021	065057
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.827KEL (Browse shelf(Opens below))	Available			067427

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Previous	658.8342SCH Consumer behavior	658.8342SOL Comsumer behavior in fashion	658.8343BUC Brand engagement how employees make or break brands	658.8343KEL Strategic brand management : building, measuring, and managing brand equity /	658.8343KEL Strategic brand management : building, measuring, and managing brand equity /	658.8343ROL Asian brand strategy how Asia builds strong brands	658.834LOU Consumer behavior concepts and applications	Next

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