Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml ; Bitner, Mary Jo

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Language: English Language Publication details: 2003. New Delhi : Tata McGraw Hill Publishing Company Ltd, 2003Edition: 3rd edDescription: xx, 668 pISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Schedule Reference Books	Main Library Ground Floor - Scheduled Reference Section	Schedule Reference Collection	658.8 ZEI (Browse shelf(Opens below))	Available	046244
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	658.8 ZEI (Browse shelf(Opens below))	Available	048295

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Previous	658.8 MAR CMA marketing and people management : level-3 managerial level /	658.8 OXF The oxford textbook of marketing /	658.8 WIL Strategic marketing management : planning, implementation and control	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.800285 LAU E - commerce : business, technology, society /	658.802 BLY Marketing essentials /	658.81 SAL Sales management : analysis and decision making /	Next

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