Advertising and the mind of the consumer

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Language: English Language Publication details: 2004 Australia Allen&unwin 2004Description: 326pISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Lending Book	Main Library Ground Floor - Lending Section	Lending Collection	659.1019SUT (Browse shelf(Opens below))	Available	041621

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Previous	658YOU 100 ideas for managing behaviour	659.01SEN Brand positioning : strategies for competitive advantage /	659.01SEN Brand positioning : strategies for competitive advantage /	659.1019SUT Advertising and the mind of the consumer	659.1042JHA The Codes of advertising fetishim and the political economy of meaning in the consumer society	659.113SPR Ads to icons how advertising succeeds in multimedia age	659.113VIM விளம்பர உத்திகள் /	Next

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