Normal view MARC view ISBD view

Advertising, promotion and new media (Record no. 58109)

MARC details
000 -LEADER
fixed length control field	00529 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	812032739X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	English Language
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.144
Item number	ADV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stafford, Marla R. ;
Relator term	Editor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Faber, Ronald J.
Relator term	Editor
245 ## - TITLE STATEMENT
Title	Advertising, promotion and new media
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	2005
Place of publication, distribution, etc	New Delhi
Name of publisher, distributor, etc	Prentice Hall of India Pvt Ltd
Date of manufacture	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 380p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ADVERTISING AND PUBLIC RELATIONS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	INTERNET ADVERDISING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MULTIMEDIA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Lending Collection	Main Library	Main Library	Ground Floor - Lending Section			659.144ADV	070740	03/04/2024	973.50	03/04/2024	Lending Book