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Product innovation toolbox : a field guide to consumer understanding and research /

Product innovation toolbox : a field guide to consumer understanding and research / - Iowa ; USA : John Wiley and Sons 2012 - xxiv, 392 p.

ISBN: 9780813823973

Subjects--Topical Terms:
New products
Consumer behavior
Marketing research

Dewey Class. No.: 658.83 / PRO

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