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Basic marketing : a global managerial approach /

Perreault, William D.

Basic marketing : a global managerial approach / - 15th ed. - New Delhi : Tata McGraw Hill Education Pvt Ltd. 2005 - xviii, 838 p. ill.

ISBN: 9780070620186

Subjects--Topical Terms:
General management

Dewey Class. No.: 658.8 / PER

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