Service marketing : people, technology, strategy /
Lovelock, Christopher
Service marketing : people, technology, strategy / - 5th ed. - New Delhi Pearson Education 2004 - 652p.
8129704536
Marketing
658.8 / LOV
Service marketing : people, technology, strategy / - 5th ed. - New Delhi Pearson Education 2004 - 652p.
8129704536
Marketing
658.8 / LOV
