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VAlue-based marketing for bottom-line success 5 steps to creating customer value

Bonis, J. Nicholas De

VAlue-based marketing for bottom-line success 5 steps to creating customer value - New Delhi
Tata McGrawHill Publishing 2004 - 244p.

ISBN: 0070598371

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / BON

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