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Applications in basic marketing : clippings from the popular business press /

McCarthy E. Jerome

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault. - Boston : IRWIN, 1991. - viii, 210 p.

ISBN: 0256101167

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8076 / MAC

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